In just five seasons, Mercedes-Benz Fashion Week Berlin has grown into Germany’s most well-known catwalk event. Twice annually, both journalists and buyers from all parts of the world come to Berlin to experience the Collections of top brands and emerging designers.
“During the July 2009 Mercedes-Benz Fashion Week Berlin, the city of Berlin booked 200,000 additional hotel nights – this fact alone shows how important the event has become,” says Maia Guarnaccia, Vice President IMG Fashion Europe. “We are more than excited about this great success. Germany really needed a catwalk event with such a high international standard.”
The unique aspect of this fashion event in Berlin is the combination of catwalk shows, fashion tradeshows such as PREMIUM and BREAD & BUTTER as well as other ancillary events and presentations. These industry leaders bring together the largest portfolio of established and emerging talent to reflect the creative scene of the City. Offering this distinctive group of talent has helped Mercedes-Benz Fashion Week Berlin become the global platform for fashion brands and designer with top international recognition.
Mercedes-Benz, the premier automotive brand worldwide, is the title sponsor for the fashion event. Both Mercedes-Benz and fashion are driven by the passion to create something new and exceptional. The cornerstone of the Mercedes-Benz allure stems from combining technical innovation with timeless, elegant design. So getting involved in the world of fashion only made sense.
Mercedes-Benz Fashion Week Berlin is made possible by the following sponsors: Mercedes-Benz, DHL, Maybelline Jade, Peek & Cloppenburg KG Düsseldorf and will again be endorsed by the Senate for Economics, Technology and Women’s Issues, Berlin.
